Retail rates for warranty

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About Us

With 30 years of automotive dealership experience and 20 years of helping dealers increase their warranty reimbursement, we can help your dealership too. 

Is it available in my state? Check the map below.

ALERT- 10.14.2019 - California is now a retail state! Contact us today to apply!

Clicking on a state link below opens our state law page. You can read each states retail rate law. 

If I apply will the manufacturer audit me?

The laws in most states protect the dealer from punitive actions by the manufacturer. Applying for a warranty parts or labor increase will not trigger an audit by itself. If the dealer is audited it was most likely due to poor warranty performance regardless of the request for an increase in rates.

The manufacturer already pays us MSRP for parts.

Traditionally MSRP for parts was cost plus a 67% mark up but over years the manufacturers have slowly reduced the mark up due to "market pressures". They are shrinking the mark up so they pay the dealer less. 

I can request a rate increase myself.

While this may be true ask yourself two important questions:

  1. Do I have the time to do it myself? Most managers are overburdened with their daily responsibilities. Can you take on another project?
  2. Do I have the expertise? While you may be an expert at managing your dealership's service and parts operations, do you have 20 years of expertise navigating the intricate details required to have your request granted?
How long does it take to get an increase?

Our average time from start to finish is 60 days. Some states it can take 90 days.

Has anyone else in my state received an increase?

Chances are yes. We have worked with nearly every manufacturer in nearly every state that the laws exist. Give us a call.

Our Process


We talk to our clients before beginning any project to understand their needs and answer questions.


We analyze your repair order data to find the "high watermark" to ensure the best possible result.


We provide our expertise to maximize our clients return on investment.


Our team handles all the complexities on the road to a successful result.


We provide feedback to help our clients improve their profitability.


We are available before, during and after every engagement to support our clients.

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If I ap
Warranty Reimbursement at Retail Rates

The process of securing a warranty rate increase can be tedious and complicated, yet some dealers elect to do it “in-house”. With managers already overloaded with the daily responsibilities of running their department, how many really have the time to assemble a successful application? Dealers may choose to go it alone because of a previous bad experience with a vendor or just to save money, but this often costs the dealership more in the long run due to the dealer not receiving the highest rate possible.

At Wooden Automotive Consultants (Warranty Part) we analyze all repair order data, right down to the individual part numbers on each invoice, to find the range of repair orders that yield the best possible rates. Other vendors use analytic methods that are not as precise, resulting in pie-in-the-sky estimates of a rate increase, only to settle for a much lower rate.

The Pioneers in Warranty Reimbursement

49 states now have laws regarding reasonable and fair warranty reimbursement, thanks to the efforts of a few brave dealers in Maine, New Jersey and Florida that dared to stand up the manufacturer more than 25 years ago. Since then, dealer’s associations in each state have been successful in passing laws allowing dealers to collect the same rates warranty repairs as they charge a retail customer. In 1997, Robert Wooden was the Service Director of a dealer group located in upstate New York. At that time, his dealership’s labor rate was $20 per hour less than same franchised dealers within 10 miles of his store. Robert requested a labor rate increase that would bring him at least level with his fellow dealers but was frustrated by the manufacturers rejection. Not willing to accept the status quo, Robert began researching the manufacturers policies and procedure, dealer agreement and state laws and discovered how to compel the factory to pay retail rates. After successfully increase his own stores warranty rates, Robert began receiving requests from other dealers to help them do the same and his practice grew organically.

Today Wooden Automotive Consultants has successfully worked with dealers across the United States, representing nearly every franchise and is broadly viewed as a pioneer in the uplift industry