Meet Wooden Automotive


Robert Wooden has enjoyed 35 successful years in the automotive dealership world and has gained a wealth of skills and experiences having started out as a technician and working his way through nearly every job role within a dealership. Service Manager, Parts Manager, Fixed Ops Director, IT Director, DMS Administrator, Salesperson, Sales Manager and General Manager.

Robert is a graduate of the State University of New York with a degree in Automotive Technology.

Following his passion for technology led Robert to work with several emerging software companies developing solutions that addressed the unique needs of auto dealers. In 2011 he joined SmartVMA, a startup software division of BG Products. Robert worked with both independent stores and large dealer groups like AutoNation, Penske & Lithia to improve profitability and performance. Eventually promoted to General Manager, he was responsible for software development, sales, support, installation and training.

Today Robert continues working with dealerships of all sizes as an independent consultant.

Is it available in my state? Check the map below.

States Retail Rate Law

Clicking on a state link below opens our state law page. You can read each states retail rate law.


Yes. It’s the law in nearly every state, yet many dealers have not taken advantage of the potential windfall that a warranty uplift can bring.

Yes. Check out our website interactive map Read your state’s law regarding warranty rates.

This a common misconception and often paralyzes dealers with fear. The truth is, most state laws are specifically written to protect dealers from punitive audits by the factory. In our 25 + years of experience, we have never had a client audited due to a rate increase.

Remember, the factory has a team of legal experts dedicated to stopping dealers from receiving higher rates. Ask yourself these important questions before attempting it on your own:

  • Do I have the experience required to be successful?
  • Do I have the time to do it myself?
  • Do I have intimate knowledge of the law?
  • Do I have the tools to get every dollar available to me?

We charge a low, flat fee and never take a cut of your increase.

45 – 60 days on average from start to finish. Most states allow the factory 30 days to review your claim.


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