Retail Warranty Reimbursement


Retail Warranty Reimbursement


At Wooden Automotive Consultants, we aim to give you maximum profits with our smooth service process and value-added procedures. Whether you require audits or need information on warranty part reimbursement, our service is guaranteed to fulfill your expectations. We go above and beyond to ensure that you get the best rate possible using a hassle-free process without any disruption.

A Brief History

Prior to the 1990’s, franchised automotive dealers received a 30 % mark up on parts used in warranty repairs. In the early 90’s, dealer councils began pushing for higher mark-ups due to the increasing operating costs, with much of the additional expense being imposed upon them by the manufacturers. After successfully negotiating a higher mark-up, dealers were upset when manufacturers began changing their warranty policies to chip away at the accomplishment. Artificially lowering dealer cost on recall parts, requiring “no charge” exchanges or paying flat fees on expensive parts, left dealers feeling the factory was their advisory and not their partner.

Fed up with the factory’s games, Liberty Lincoln Mercury filed a successful class action lawsuit against Ford Motor Company in 1993 citing the states “retail reimbursement” statute.

As word of Liberty’s victory began to quietly spread among the industry, dealers across the country began to research their state’s franchised warranty laws only to find that most were either too vague to be of use or all together non-existent
Dealers pressed state legislators and their automotive professional associations to amend the laws allowing dealers to collect the same rates as they charged a retail customer.

Today, 49 states have retail rate laws, and more dealers are waking up to the positive financial impact of exercising their rights under these statutes.

Warranty Labor Rates

Before retail rate laws, a dealer’s warranty labor rate was established at the “benevolence” of the manufacturer based on little more than a survey of nearby dealer’s warranty rates and a subjective ruling by a corporate bureaucrat. In an effort to placate dealers, manufacturers offered annual, automatic rate increases based on the consumer price index. While this seemed fair, the cost of doing business far outpaced these small increases and dealers again were frustrated.
Misconceptions, complex state statutes and manufacturer protocols, limited internal resources and intimidation by the factory are just a few of the challenges dealers face when seeking retail reimbursement.


The Wooden Automotive Consultants has been helping dealers increase their warranty rates since 1997. They are pioneers in the industry and work with all franchises, in all states. Trust your project to their team of experts.

Roadmap to Retail Warranty Reimbursement

  • Uplift Analysis: We take a data-driven approach to identify the group of invoices that will yield the highest rates.

  • Submission Authorization: We hope you are satisfied with our analysis of your business and that submitting a request is the right decision for it.

  • No Data Required:You can feel confident about working with us because we do not require any financial information from you.

  • Security: Your data is our business, and we take care of it with the utmost importance.

  • Reviews:We have a team of experienced auditors who manually review and document each warranty order to ensure they comply with all manufacturer requirements as well as state laws.

  • Continued Support: Unlike other companies, we will continue to stay with our clients and guide them from start to finish. We have low rates – which means more success for you.


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