We are the trusted experts in the industry, dedicated to maximizing profits for dealerships through their comprehensive service process, value-added procedures, and unparalleled expertise in warranty part reimbursement and warranty labor at retail rates.
At Wooden Automotive Consultants, we aim to give you maximum profits with our smooth service process and value-added procedures for retail warranty reimbursement rates. Whether you require audits or need information on warranty part reimbursement and warranty labor at retail rates, our warranty uplift service is guaranteed to fulfill your expectations. We go above and beyond to ensure that you get the best rate possible for both warranty parts and labor using a smooth process without any disruption.
Prior to the 1990’s, franchised automotive dealers received a 30% mark-up on warranty parts used in warranty part repairs. In the early 90’s, dealer councils began pushing for higher mark-ups due to the increasing operating costs, with much of the additional expense being imposed upon them by the manufacturers. After successfully negotiating a higher markup, dealers were upset when manufacturers began changing their warranty policies to chip away at the accomplishment, impacting the reimbursement of warranty parts at retail rates.
Artificially lowering dealer costs on recall parts, requiring “no charge” exchanges or paying flat fees on expensive parts, left dealers feeling the factory was their adversary and not their partner, affecting the warranty reimbursement rate.
Fed up with the factory’s games, Liberty Lincoln Mercury filed a successful class action lawsuit against Ford Motor Company in 1993 citing the state’s retail warranty part reimbursement statute. As word of Liberty’s victory began to quietly spread among the industry, dealers across the country began to research their state’s franchised warranty part laws and warranty reimbursement for auto dealers only to find that most were either too vague to be of use or altogether non-existent.
Dealers pressed state legislators and their automotive professional associations to amend the laws allowing dealers to collect the same rates as they charged a retail customer for warranty.
Today, 49 states have retail rate laws for warranty parts at the retail rate, and more dealers are waking up to the positive financial impact of exercising their rights under these statutes.
Before retail for warranty rate laws, a dealer’s warranty labor rate was established at the “benevolence” of the manufacturer based on little more than a survey of nearby dealers’ warranty rates and a subjective ruling by a corporate bureaucrat. To placate dealers, manufacturers offered annual, automatic rate increases based on the consumer price index. While this seemed fair, the cost of doing business far outpaced these small increases, leaving dealers frustrated with both warranty parts at retail and labor reimbursement.
Warranty Uplift is the key to misconceptions, complex state statutes, and manufacturer protocols, limited internal resources, and intimidation by the factory are just a few of the challenges dealers face when seeking warranty part reimbursement at retail rates.
Wooden Automotive Consultants, pioneers in the industry, have been helping dealers increase their warranty rates for warranty parts at retail since 1997. They provide their expertise to all franchises, in all states, making them the trusted choice to trust your project with their team of experts.
Now that you know about Warranty Uplift and the challenges of securing warranty part reimbursement at retail rates, why not give our retail warranty reimbursement service a try? With our expertise, you’ll overcome those obstacles effortlessly. You won’t be disappointed!
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Yes. It’s the law in nearly every state, yet many dealers have not taken advantage of the potential windfall that a warranty uplift can bring.
Yes. Check out our website interactive map www.warrantypart.com. Read your state’s law regarding warranty rates.
This is a common misconception and often paralyzes dealers with fear. The truth is most state laws are specifically written to protect dealers from punitive audits by the factory. In our 25 + years of experience, we have never had a client audited due to a rate increase.
Remember, the factory has a team of legal experts dedicated to stopping dealers from receiving higher rates. Ask yourself these important questions before attempting it on your own:
We charge a low, flat fee and never take a cut of your increase.
45 – 60 days on average from start to finish. Most states allow the factory 30 days to review your claim.
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